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SPORTS FAN HISTORY: SING IT OUT

Sports fan used to be a grubby, sweaty, man who enjoyed watching other men do what they couldn’t do. His observations made him an expert to those who didn’t know sports, and an annoyance to those who did. Those were the good old days when men dressed in suits and ties, wore a hat, and […]

GAME CONTROL: FROM COLLEGE FOOTBALL TO EVERYDAY WIN

Game Control? That’s what you need to focus on when you’re doing good. But not good enough. Because, you know, winning the day isn’t enough. You have to control the game. What do I say? Good luck with that.

SPORTS TALK RADIO: ADDING UP ADS

Talking the talk on sports ads for sports talk radio. How important is it to connect the dots when you’re figuring things out on sports talk radio? If you don’t make the connections, someone else will, and you’re left wondering what they left out. The rise of sports talk radio is the focus here. How […]