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INFLUENCER MARKETING FOOD PRODUCTION

When an idea takes off with Influencer Marketing, it flies high. How many times do you see an ‘Organic’ label at the grocery store. How about ‘Natural?’ It’s all over television commercials, but what’s it mean? Is ‘organic’ a case of influencer marketing, or just a passing fad? Who’s the influencer? The question resonates with […]

IF MILLENNIALS SUCK, WHO ELSE SUCKS

A recent poll questions whether millennials suck as bad as everyone else. Too many times you hear about the new ‘biggest ever’ generation in negative terms. You’d think millennials suck worse than any other generation. Baby boomers enjoy dragging the youngsters around by their arm and reminding them they suck. Millennials seem to enjoy the […]

EXPLAINING PORTLAND ON THE ROAD

Once you leave Oregon and meet others in your travels they’ll ask where you’re from. When you say Portland, two things happen. 1. The questioner takes a deep breath. 2. They smile. To outsiders Portland is magic. It’s Portlandia, the Portland Building, Bridge City. It’s hipsters, craft beer, coffee. It’s food carts, vintage clothes, Powells […]

THE OREGON SECRET, part 1

Finally Exposed: Portland Street Car Suspicions… Read the transportation editorial on the Oregonian’s Opinion front page, the sort of benchmark work a newspaper of record addresses online and hard copy. In other words, try and stay awake. No thwarted world terror plans to reflect on. No national shootings of note. Just an honest request to […]

THE BIRTHDAY BOY: HOW TO CELEBRATE YOUR DAD’S DAY

The Gillaspie children Wayne, Cleo, and Rex, c. 1948. This May 8th my Dad would have been 84 years old. Birthdays are important. To all baby boomers: Call your parents on their birthday. To all hipsters: Get off your scooter and show your parents you were raised right. Call them. To all millennials: Follow the […]