page contents Google



baby boomer bond



3 Shortcuts to understanding a baby boomer bond


If some bright-eyed middle aged face pops up in your life, you know what it’s there for.

You need to shop smarter, invest better, learn the art of kindness.

But you’ve already bought more than you need, are happily invested. People know how kind you are.

So you shut bright eyes out with a nice smile and nod.

Eventually you block every face that reminds you of a deal you’ve never heard of.

Then you meet people and suddenly hear the Youngbloods:

Love is but a song to sing
Fear’s the way we die
You can make the mountains ring
Or make the angels cry
Though the bird is on the wing
And you may not know why

1. You were just zinged by the baby boomer bond

Love is a magical cloak over the terror of death?

If so, more is good. Find it, make it, feel it.

Not exactly the peace, love, and understanding you’d expect from classic rock, so there’s work to do.

Boomers know all about the death fear from parents, siblings, husbands, and wives, dogs, kids, friends.

Yet they carry on with this life baggage, more than they’d ever say, more than you’ll ever see.

They know that stuff, the hard stuff.

2. That’s a boomer bond face to focus on.

Some may come and some may go
We shall surely pass
When the one that left us here
Returns for us at last
We are but a moment’s sunlight
Fading in the grass

What sounds like a stoner revelation of life is more a geology lesson.

If you take the scientific research of earth’s timeline, and scale it to a football field, our species shows up in the last inch or two.

Less than a moment’s sunlight, but when a boomer shares it with you like it’s new, don’t look for some hidden agenda.

3. The secret of the boomer bond

If you hear the song I sing
You will understand (listen!)
You hold the key to love and fear
All in your trembling hand
Just one key unlocks them both
It’s there at your command

Come on people now
Smile on your brother
Everybody get together
Try to love one another
Right now

Right now
Right now

One way to tell a baby boomer bond from a psychologically tested marketing pitch.
  • Your kindness feels tested and you pass.
  • You can’t wait to share the results.
  • But you can’t think who or where without sounding like a, like a, like a baby boomer.

Passing it along counts.

The next baby boom moving in, millennials, need to understand the subtle differences if they don’t want bitterness, doubt, and cynicism to move in with them.

That’s a long tail no one needs.

About David Gillaspie
%d bloggers like this: