BRANDED BLOGGER: WHO IS ON BRAND

Every branded blogger works their site like a farmer.

They prep the page, sew the seeds (words,) and irrigate.

But the best branded bloggers do more than irrigate.

They irritate. It goes like this:

Blogger: You suck.

Reader: Like hell. You suck.

Blogger: Here’s why you suck.

Reader: Hmm, maybe they’re right. Maybe I do suck.

Blogger: Here’s what you can do to suck less, loser.

Reader: Wow, it’s like they know me. I’m subscribing to this blog right now.

 

This is their take on where you live, what you do, your money, your health, your family, your choices, your party, and especially who you worship.

(From someone you’ve never met, or even heard of.)

By the way, if you worship a person, wear their merch like a costume, attend rallies, and act like it’s all normal, keep reading.

You don’t suck if you’re a fan of a singer, a team, or your town.

Or a blog like boomerpdx.

Buy the stuff and wear it proud.

But if it’s a painted up hate-monger that lifts your spirits, you might suck too much for any help.

A singer sings a song that you love instantly?

Back in the say we’d buy a 45 and play it until the grooves wore through.

I’ve never seen that kind of worn out record, but you get the idea.

 

Worn Out Brand?

After the Beatles played the Ed Sullivan Show on a Sunday, a few kids bought Beatle wigs and memorized songs.

Since my mom had a wig, and she let us try it on, I wasn’t a wig guy.

But some were.

It went further than hair when they showed up in Beatle boots and a wig.

Suddenly some ransom guy became the center of attention.

It seemed weird then, just like now when adults affiliate with someone by trying to look like them.

Maybe the same kid all grown up? That might explain a few things.

Where to start?

 

From Beatle Fan To Branded Blogger

Not everyone jumps on a brand, especially on a branded blogger.

It takes time, and more time, and just when it’s never going to happen, things happen.

Not to me, but I’ve heard stories.

Why wouldn’t a blog pull $40K a month?

Sound like a reasonable goal?

Does every blogger suck for anything less than forty thousand.

If so, it’s a big crowd pulling air.

When the Beatles got their big break not everyone was on board.

From Bing Crosby, to Frank Sinatra, to Elvis, the Beatles were a band too far.

Too sassy, too hairy, too English. Too hippie?

And even if you liked the Beatles, some of them rubbed people the wrong way.

Go, Johnny, Go.

The four of them were big.

How big?

Maybe too big for their brand.

 

How Big Is Too Big

The Beatles are remembered for love and peace.

Then everyone grew up. Too old for peace and love?

It doesn’t land the same for everyone, no matter if the song’s got a good beat and easy to dance to.

Self identity is the same.

When you need help wondering who the hell you are, you look outward, you look inward, and if you come up empty you’re vulnerable to some jack-ass telling you who the hell you are.

Be angry, they say.

You’re being replaced, they say.

If you don’t fight now you won’t have a county, they say.

What don’t they say?

If you vote for political candidates who address issues important to you as an informed citizen, you’re doing a good job.

On the other hand, if you decide to follow blindly in step with what looks like a criminal leading a crime syndicate, and act on their words, you might have legal problems to add to your list of complaints which is outlined by your daddy stand-in.

Wear your fan gear, readers, and do your own work.

That’s what you get from a branded blogger today.

And an unbranded blogger.

What you don’t get more know-it-all bullshit from a desperate whiner blaming unseen forces for their failures.

And that’s a good start if you ask me, if you’re asking anything.

Any questions?