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ATTENTION ECONOMY PAID IN EXPOSURE . . . TO WHAT

The attention economy is an agreement between those seeking, and needing attention, and those who accommodate them. But what about the end-user, the audience, you know, The People I like to call ‘the rest of us?’ We still matter since the ‘I’m paying attention’ economy is based on time, not money. No money for those […]

GRASSROOTS WORK FOR THE NEAR FUTURE

Grassroots work for the future is making noise. In our digital age ‘grassroots’ means something different than other times. The Attention Economy asks but one question: “Can you make me care about your cause?”

ATTENTION ECONOMY SPENDING CAP

Google’s response to ‘Attention Economy’ is “About 569,000,000 results (0.47 seconds).” I didn’t read them all, but the first few referred to the ‘so-called’ attention economy. ‘So-called’ because no one wants to be shamed for thinking there’s such a thing as an attention economy? Look at that top picture. What’s it say? More than you want […]