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NAMING RIGHTS FOR A BLOG THE SAME AS NFL AND NBA VENUES?

Naming Rights in the NFL and NBA are multimillion dollar propositions. Hundreds of millions of dollars extend it over a time frame of decades. Sounds like Big Business? It is. From auto makers like Mercedes Benz to banks to insurance groups and telecoms, stadiums and areas collect big money so their names show up on […]

REAL NAME? CALL PEOPLE AND PLACES BY THEIR REAL NAME BEFORE IT’S FORGOTTEN

In a time not so long ago, a real name wasn’t important. It was a liability. Hollywood legends like John Wayne, Rock Hudson, and Marilyn Monroe weren’t good enough when they were known as Marion Morrison, Roy Scherer, and Norma Jeane Mortenson. But those days are long passed according to Benedict Cumberbatch. How did he […]

YOUR NAME, YOUR TRUTH

In a time not so long ago your name wasn’t good enough. Hard to believe in the land of straight shooters and honor, but John Wayne didn’t start out as John Wayne. Neither did Marilyn Monroe and Tony Curtis. It was a different time. Benedict Cumberbatch says those days are long gone. Still, there’s something […]