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HOW TO CRAFT THE WRONG BOOMER MESSAGE

April 21, 2014 by

The Right Way: Paint A Picture And Put Yourself In It. Good bloggers, like good business people and good artists, always look for the edge. You never know if you’re about to fall off until you know where the edge is, so seeking it out is part of the deal. Bloggers look for trending topics. […]

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MILLENNIALS FIGHT A STEREOTYPE

March 28, 2014 by

Children Of Boomers Deserve Better (which might be the problem.) Baby boomers, Gen-Xers, and Millennials heard the same gripe from their elders. “I don’t know what’s wrong with this younger generation.” “If this is the best this country has to offer, we’re going to hell in a hand basket.” “Can anyone get through to these […]

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Dear Facebook, Huffington Post Wants Your Action

January 3, 2014 by

From news.discovery.com: “Now that Facebook has gone public and is struggling to get a steady valuation, the company is looking to find new ways to make its money and prove its worth to investors. One option Facebook is exploring is enhancing ad sales by more effective targeting of increasingly specific demographic groups, using location data […]

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Joel Stein, Boomer Enough

August 9, 2013 by

If you read Time Magazine, you’ve heard of Joel Stein. If not, he’s got the Awesome Column toward the back of each issue. And he fills it up boomer style. What is boomer style? Doing stuff that doesn’t seem to matter at first, but then grows legs and runs. Joel had a runner in a […]

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The Hashtag Hook

August 8, 2013 by

Every trap has some sort of bait. Fish hit the worm on a hook. Crabs crawl into the crab-pot to munch on fish heads. Forbes magazine prints an article explaining how hashtags attract wealthy customers. We’re all on the same page so far? Hashtag = #, like #boomerpdx. Author Cheryl Conner says people with money are […]

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Ben, It’s Me, Dave

August 5, 2013 by

Searching For Ben Affleck Have you heard the story about the blogger and the movie star? The blogger, an aging Baby Boomer, gets a man-crush on Ben Affleck after seeing Argo. He writes a few posts about Ben, how much he loved Argo’s movie inside a movie idea, and how shocking the story unfolded with […]

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